Live Like You Mean It

Well, OK, then. I'm outta here, that's for sure.

What kind of dumbass, what-the-f*ck-does-that-mean slogan is this? Where's the connection to Wisconsin? Who DOESN'T live like they mean it? How can you help but not?

"Well, I'm living. But . . . I don't mean it. I mean, I guess I should be dead. Or, that's what I want . . . I think. But, I don't really mean that either. Can I go eat now?"

Sounds like something Jay and Silent Bob would come up with.